Here are five facts you need to know about mobile from Brant Clark, product marketing director, Mobile Products and Solutions at Lexmark

  1. The shift to mobile has already happened.mobile

Just look around. You’ll see that millennials aren’t the only demographic heavily engaged with their mobile devices; it’s nearly everyone. If your customer has a smartphone, and nearly all of them do, rest assured it’s their go-to device for information. This is what we call being “mobile first”.

  1. The customer delight bar is high, so you must step up.

Most of the world’s most successful businesses (e.g., Amazon, CNN, Facebook, Apple, etc.) are laser-focused on delivering an extraordinary user experience. These companies have set the bar very high, and they keep lifting it higher. Your customers are using at least one, if not all of these apps (what apps?), on either an Android or iPhone, and they expect the experience you deliver via your app to measure up.

[Tweet “5 facts you need to know about mobile from Lexmark”]

Your app is a virtual bank branch, and in all reality it’s replacing the brick and mortar bank branch. With the exception of hard currency, your customers expect complete online access to everything the branch has to offer, and more. They want the ability to deposit a check, pay a bill, transfer money, check their balance, and even talk to a teller on their own schedule and in their Banker’s hours don’t apply in the mobile space; mobile banking is 24/7/365.

To thrive, you must implement every available technology that will improve the user experience: touch ID, voice control, camera, video, notifications, location, near-field communications, and beacons, to name a few. You also need a wearables strategy. If your app doesn’t integrate with the Apple Watch, your customer might consider leaving your bank for one that does.

Notifications are an important part of the banking experience, so make sure your customer has a seamless way to enable notifications for common transactions like auto-deposits, auto-payments, when a mobile remote deposit payments has cleared and is available, and when a paper check has been cashed.

  1. Your mobile implementation should include a capture solution.

And it needs to be a targeted capture solution that supports banking use cases. Why? Because while people like to take pictures, they aren’t always the best photographers. And you have compliance issues, like Check 21, to deal with. People value their time and trust you with their money, so getting a check deposit, bill payment, or ID capture for opening a new account right the first time is important.

With regard to new account opening, it’s making a leap from the branch to mobile, skipping desktop entirely. A mobile phone makes capturing documents, like a driver license for prefilling a form, effortless. Plus, unlike a laptop computer, people have their phones at the ready nearly 100% the time.

Finish reading article here.