Web to Print Best Practices Series: 7 Marketing and Sales Best Practices

The third article in our Web to Print Best Practices series about how in-plants can successfully implement and use Web to print software covered “6 installation best practices.” In this fourth post, I’ll focus on a topic closely related to rolling out your Web to print system to your organization- marketing it to your customers.

Marketing can start with your roll out, but it should continue even after you are in full production. For example, K-12 and higher Education in-plants Frisco ISD and Citrus College announced that the system was coming for months ahead of the install.

But, don’t start in the middle of our Web to Print Best Practices series; start from the beginning.

Don’t want to wait for the full series?

7 Marketing and Sales Best Practices

Name your system something that makes sense to your users

(don’t just use the default name) – be creative, choose something meaningful, use your brand, have a context. For instance, here are some examples: iPrint, ePrint, “Print to Print Shop,” DocServices.
While marketing can start with your rollout, or even before, it should continue after you are live and up and running

. Like any business, marketing your in-plant is continual. You add products and services, change pricing, gain capabilities and need to remind people you are there to help them. Some in-plants remind users about getting work in around key times such as before the beginning of the school year or before holidays.
Marketing is important. You may still be in the basement but with the Internet you are only a click away. That is if, and only if, people know what you do and your URL.