samsung1Putting the quick in Quick Service Restaurants, or QSRs, has owed a lot to the sensors and systems that are now the basis of what’s being called the Internet of Things.

To get an order to a customer, without customer lines backing up, takes automation and smart devices that are driving near factory-level precision at the food prep stations.

That involves everything from GPS-driven systems that say where food delivery trucks are, to sensors that tells staffers a vehicle has pulled up to a drive-thru order position.

It’s an information-driven environment, for customers and particularly on the other side of the order counter.

Walking into a QSR these days often means seeing a bank of digital displays over the order stations, as LCD panels have been rapidly replacing static backlit menu posters.

Going digital has enabled operators to switch out menu items and change pricing in a matter of minutes, instead of what could be weeks between graphic design time, pre-press approvals, printing, and shipping.

It’s also enabled different menus by a time of day – “disappearing” the breakfast menu at 11 a.m. each day, for example. Digital has added the ability, as well, to put promotions in motion that catch guests’ eyes and drive sales.

The more technology sophisticated QSR chains – large and small – are starting to leverage the data and triggers generated by smart Internet of Things devices and systems to directly impact what’s on menu screens.


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