Today, optimizing your copier dealership’s online presence and brand identity are critical to your company’s success. Your customers are online doing research and gathering pricing and product information before they make their buying decision. Is your website ready? We went over the first five copier dealer website mistakes in part one. Here is part two, the final five top copier dealer website mistakes of 2016!
6. Using Industry Jargon – As a copier dealer, you are immersed in the industry and terms like ‘MPS’ ‘TCO’ and ‘PPM’ are tossed around the office naturally all day. A visitor to your website isn’t privy to industry terminology. Avoid using it so you don’t confuse and turn off potential customers!
7. No “Calls-To-Action” (CTAs) – You can have the industry’s best-looking website, but if you don’t ask your visitors to act, they won’t and your website will be nothing more than a fancy brochure. ASK FOR ACTION! CTAs can be premium reports, eBooks, webinar registrations, blog subscriptions or a free assessment. In order to be effective, give your readers a contact form so you can convert them into leads.
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