The following appears on zdnet.com
After reading this newspaper article, it is tempting to think of Xerox as a company whose future is uncertain, perhaps even in peril, barring miraculous feats of innovation that can reinvent the company.
In the article, Xerox’s India boss, Rajat Jain, admits that with all the movement towards going green in the West involving striving for a lower carbon footprint and naturally, less photocopying and printing, the company is experiencing a 5 to 7 percent decline in the printing business. However, places like India are booming, growing upto 10 percent a year.
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Not only are places like China and India showing an unabated appetite for photocopy machines, many are gravitating towards a ‘pay per page’ service model, where corporates buy the service rather than the equipment. And as the article points out, a developing economy means hundreds of millions of application forms to fill out in the telecom, banking insurance and a plethora of other sectors. In short, print is not going away soon in the East, not at least for a good twenty years. And this, it seems, is what will pad Xerox’s numbers for some time to come.
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