“If we can get the appointment, we can get the business!”
Once upon a time, that may have been true. But in today’s Internet Age, 90% of buyers look online before making a single buying decision. Make sure your website content influences those decisions in your favor by following these proven tactics:
- Make it Relevant
Make your website content highly useful to your target audience. Use specific examples of how you solve problems they might have, and post case studies of happy customers you’ve helped. - Optimize for Search
If potential customers can’t find you easily when performing a Google search, how will they know about your business? Use keyword-rich content throughout your site, use proper meta tagging and be sure to link back to your site from your social media posts. - Include Content Offers
Your potential customers want answers to their questions, and solutions to their problems. Package information as an eBook, report or guide, and provide access to the offer in exchange for contact information like name, company and email address. Now you’re generating leads! - Start a Blog
Here’s your opportunity to show off your industry expertise. Write about customers you’ve helped, your viewpoint on current technologies and practices, or comment on something you’ve read or heard at an event. Your readers will come back if you share valuable information.
Learn more about Digitek’s Digital Marketing Services here.