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The company is upbeat about its prospects for 2016 and beyond and argues that its applications will be the core enabler for enterprises to transform businesses.

MWAi FORZABy for Between the Lines – SAP CEO Bill McDermott told analysts he would forward an internal document to illustrate what S4 HANA can do as he outlined a vision that makes his company’s applications an enabler for enterprise transformation.

McDermott, speaking at SAP’s Capital Markets Day in New York, was pitching analysts on the company’s transparency, ability to navigate emerging trends and keep its core licensing and support business on track.

As a brand, SAP’s plan is clear. Co-market innovation along with customers like Under Armour to raise the profile of the company.


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