The following appears on memjet.com as sourced from PrintWeek

Packaging is tipped as one of the next big markets to be addressed by digital printing. So a small packaging firm becoming one of the first in the UK to install a new machine based on new technology is a big deal.

But when that machine’s core market is CAD/GIS rather than packaging, the question is: are they plain insane or insanely clever?

Cardworks is a 12-staff POS and packaging specialist based in Bracknell, Berkshire. The firm has focused on a niche of high quality in low volumes at a good price and built a reputation with its clients as a problem solver.

Several years ago Cardworks decided to focus its limited space and resources on where it could add the most value, and so it outsourced its litho and screen printing and concentrated on design and finishing. It has laminating, mounting and die-cutting in-house to enable it to apply large-format print to foamex, corrugated and X-Flute boards. Latterly it added in-house digital print capabilities for the shortest runs – a Xerox toner-based machine for small formats and an Agfa Anapurna UV flatbed for the bigger stuff.

“Most of our customers supply into large retailers and we look after their packaging and point-of-sale,” says founder and director David Lucas. “We were looking for a machine that would take us to higher volumes than a UV flatbed – a bridge between that and litho.”

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