More than half of all employees in the United States feel out of touch or disengaged with their organizations. As a result, U.S. companies are losing $450 to $550 billion a year in productivity. These fairly startling statistics came to light through well-known public surveyor, Gallup’s latest report, “State of the American Workplace.”

While there was no context behind these numbers, it is pretty obvious that somewhere along the line, there was some sort of a communication breakdown that led to this disengagement. Though we’ve all been through the onboarding process, many times this is the only time a company touts their benefits and achievements to employees.

To help turn the tide while better engaging your organization’s most vital resource, I suggest promoting your company’s greatness via digital signage. As some of the best marketing professionals can attest, the most compelling campaigns revolve around telling a great story. Securing employee loyalty is no different. Digital signage provides a viable medium to successfully convey your company’s narrative.

The beauty of digital signage is that it can be quickly updated and changed allowing you to adjust announcements and relay new information. Even more importantly, it provides a mechanism to notify employees of important emergency procedures and notifications.

If internal communication is an area that your organization is looking to improve, please let us know. To determine your needs, Toshiba’s digital signage experts will provide a customized assessment and recommended solution. Visit us to learn more.