By Tomasz Stefanski – Advanced UK, a Xerox Platinum Partner, with clients ranging from global corporations to mid-sized stationary customers and a thriving print production business, recently celebrated our 25th anniversary. It’s no small feat these days and with over 1,400 MPS customers, it’s clear we have a winning strategy – with the average customer relationship lasting over ten years. Here are a few secrets to our success.
1. Focus on the customer
Advanced UK ties everything we do to a ‘customer first’ point of view because building a reputation on top-notch customer service is the key to longevity and it’s what helped the company grow organically; we’re always trying to find the answer for the customers’ needs and wants, and we listen, taking each of our customers on a journey.
Examples include:
- Routinely assessing document usage and other data for customers
- Improving usage strategies based on trends and advancements
- Using productivity increases and cost decreases as key metrics
- Putting value on service levels and attention to detail
Investing in customer needs is key too. For example, bringing Managed Print Service (MPS) support in-house is a big part of why we win and keep larger MPS accounts that span Europe. We gain an advantage over the competition because we’re agile and can deliver what customers want, where they want it across all of Europe.
2. Keep up with trends
Today’s customers want to stay current and informed and gravitate toward suppliers who understand how industry changes affect their bottom line. They also want easy-to-navigate information delivered timely. How do businesses address these customer needs successfully?
At Advanced UK, we started by rebranding and refocusing. First, we critically analyzed our website, products and services and chose eight focus areas as the staple of our growth strategy. Focusing this way informed a website redesign, which included streamlining routes to information and merging product and service categories to reduce clicks and improve user experience.
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