by Robert Palmer, BPO Media
We recently discovered that HP is currently promoting a new version of its ink subscription service called Instant Ink Professional. About a year ago, HP formally launched its Instant Ink program, which provides customers with a monthly subscription-based business model for printing pages and replacing ink supplies. While the original Instant Ink program is aimed primarily at home and SOHO users, HP is investigating opportunities for pushing similar services further upmarket.
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While HP has made no formal announcement of Instant Ink Professional, it is promoting the service through its HP Connected website. After reaching out to HP it has been confirmed that service is currently being deployed as a pilot program. While it appears to work similarly to the original Instant Ink service, Instant Ink Professional is aimed at higher-volume users, with three different pricing plans based on the number of pages per month included in the program.
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