The following appears on deccanchronicle.com
Xerox, a well-known brand in the printing industry, went into partnership with Flipkart to launch a new range of laser toner cartridges for the Indian consumer. The laser toner cartridges are specifically designed and catered for HP and Canon printers.
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Xerox claims that these laser cartridges are designed to take on the toner refilling market and make replacing laser toner cartridges as cheap as refilled ones. Their target is to revolutionize the 2400+ crore consumables market in India.
The company claims that the cartridges are branded by Xerox, are available for multi-branded printers and will additionally provide great savings to the consumer without compromising on quality. They further claimed that Xerox has a tried and tested business across 40 countries and now they have brought the same value proposition to India. Their partnering with Flipkart will offer a wider and deeper reach to the consumers across the country.
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