BTA Education Calendar: June-July 2014

June 11-12, 2014
Dallas, Texas
 – To be held at BTA member dealership Southwest Office Systems Inc.

For more information or to register, click here.

Over the last 12 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with the introduction of color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.


June 17-18, 2014
Hartford, Conn.


For more information or to register, click here.

From equipment to software, MPS, MNS and everything in between, today’s dealership has more to offer clients than ever before. But how effective is the dealership in selling all of those things? Is there a perception that each opportunity has a different sales process — either by the solution type or by the rep? Today’s sales professionals not only need an updated sales approach to be successful today and into the future, but also a repeatable sales process that provides a consistent framework for all that they sell. This workshop is a sales transformation course focused on understanding, utilizing and implementing this sales process.

This workshop, taught by Mitch Morgan and Chris Ryne of Growth Achievement Partners, provides a time-tested strategic sales process that works by enhancing sales performance today and providing the tools to be successful in the future.


Your Dealership’s ‘Checkup’: What’s Next?
4 p.m. Eastern, Wednesday, June 18, 2014

For more information or to register, click here.

Many of us understand the need to move our business models toward solution-based models. We understand the shift in the market and the shift in the talent needed to move us forward. Why is it taking some of us longer than others to actually make the change?

Areas such as recruiting, sales structure, compensation and management philosophy need to constantly be addressed in these fluid times. When is the last time you had a “checkup”? What did you find? What will you do? In this webinar, Mike Lecak of Collaborative Consultant Group, will show you how to give your dealership a checkup.


July 17-18, 2014
Irvine, Calif.


For more information or to register, click here.

The BTA Field Service Foundations Workshop, led by John Hamilton of Service Strategies Corp., is designed for service professionals looking to improve their industry-related management skills. The course provides a solid foundation of skills needed to successfully manage a field service operation and includes two full days of university-level instruction.

Field service managers must have a high quotient of skills and insights into the specific demands of their customers, team members and the service business environment. The course includes topics covering leadership, coaching and facilitating the activities of a field service team toward the accomplishment of the evolving technical services mission.

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