By Joe Contreras, Director, Product and Solutions Marketing, Toshiba American Business Solutions (TABS)

The digital signage sector is experiencing explosive growth as global information and market research company, IHS predicts this sector will surpass the $15 billion mark by year’s end.

Much as display technology has changed – from boxy and bulky screens to today’s sleek, ultra-high definition (UHD) and Organic LED displays – digital signage applications have similarly transformed. Think of massive video walls in hotels spotlighting upcoming entertainment or video ribbon scoreboards flashing player profiles and splashy ads.

For businesses seeking to adopt DS, choosing the resolution and display size is the easier element of a complex equation. The more challenging aspects of a successful digital signage solution are creating and managing the content appearing on the displays.

The heavy lifting surrounding the creation of compelling content typically lies with marketing staffs. And since digital signage needs to achieve specific business objectives, it is paramount that this content is stellar.

Maintaining a digital signage network includes other challenges. Who is going to manage it ensuring displays are running at all times, content is scheduled appropriately, etc? Does this responsibility also lie with marketing who’s involved with content or will the IT department step in to handle?

Before taking the plunge into digital signage there must be a definitive game plan on the departments and individuals who will play a role in handling the various tasks associated with it. As an acknowledged innovator in display technology and managed services supported by a team of creative and technical experts, Toshiba is capable of implementing end-to-end digital signage solutions for companies seeking to increase awareness and revenue.

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