The following appears on adage.com

Here’s something you don’t see every day: Chevrolet bought print ads to show off its digital videos.

The ad, which promotes Chevy’s Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics. And it allows readers to watch one of three short videos, which were created by Chevy’s creative agency Commonwealth//McCann.

Some 10,000 subscribers each to Esquire and Popular Mechanics — those considered likely Colorado buyers — received copies with a video player embedded inside the print page.

“We had these awesome digital films that we created for the Colorado launch and we thought, why not … put video in print,” said Jill Mida, manager-Chevrolet Truck Advertising.

Click here to read the rest of the article on adage.com