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Color Printing - What You See is What you Get - Sometimes
Every vendor in the printer and MFP market touts how good their color output is. And many dealers turn around and parrot that claim.
But how many dealers actually show their customers how to get the best possible color out of their devices? For many dealers, telling the customer that their MFP or printer comes with color management utilities, or Pantone matching tables is the extent of their knowledge. After all, the service technician will calibrate the printer/MFP when it's installed or serviced.
But going that extra mile and making sure that the customer is getting the best possible output at all times from their devices, means teaching the customer a bit about color management and matching. It takes an hour or two of your time, but can pay off big time when it comes time for your customer to lease or buy a new machine.
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 Non OEM Parts/Supplies VS Genuine
Sales are down. Unit placements are down. Office equipment resellers are looking for areas where they can make up lost revenue. The use of non-OEM parts and supplies by dealers and resellers has long been an issue for virtually all manufacturers, some more than others. A recent trip to the ITEX show in Las Vegas proved there is no shortage of non- OEM toner and parts suppliers. When dealers use non-OEM parts and supplies to support their main brands, they are taking money out of the pockets of their vendor. It's a dog- eat-dog world out there and if dealers feel they can be more profitable using outside aftermarket products to support their fleet, that's their business and it's up to the manufacturer to provide them with reasons why they shouldn't, an area where they are falling short. Click here to continue with the article |
