The following appears on pcworld.idg.com.au

Inkjet technology isn’t often the go-to choice for big businesses looking to get things done quickly and efficiently, but HP wants to change that with its new Officejet Enterprise Colour MFP X585. It’s said to be able to print twice as fast as a comparable laser (up to 75 colour pages per minute in fast mode), while offering a low total cost per ownership and minimal maintenance requirements.

The key feature of the Officejet Enterprise Colour MFP X585 is a fixed print head, rather than a head that travels back and forth. It’s what HP calls PageWide printing technology, named as such because the print head sits in a fixed position spanning the width of an A4 page, and can print the entire length of an A4 page as the paper rolls underneath it. It’s a technology that’s meant to cut down on moving parts, consumables, power consumption, all while increasing the speed with which pages can exit the machine.

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