HP Enhances Partner Program

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HP today announced enhancements to its flagship PartnerOne program, helping HP partners to accelerate growth and profitability, while strengthening their competitive differentiation in the market.

Changes to the program will be effective Nov. 1, 2013.

The newly simplified program will focus on a simple structure that offers a predictable and profitable compensation model. This includes streamlined certification requirements spanning all regions and multiple HP business units, including HP Enterprise Group, HP Software, and HP Printing and Personal Systems.

Partners such as PCM, Inc. a leading technology solutions provider to small and medium sized businesses, midmarket and enterprise customers, government and educational institutions, and individual consumers are enthusiastically anticipating the arrival of new program elements that deliver a consistent experience and make it easier to purchase, sell and grow profitably with HP.

“The enhancements to HP PartnerOne will allow PCM, Inc., to plan our investments and better determine accurate rebate projections when selling the HP portfolio,” said Adam Shaffer, senior vice president, Marketing, PCM. “This new model provides PCM the visibility it needs to invest in resources, solutions and demand generation to grow our HP business.”

Consistent compensation model increases partner profitability
HP will focus the HP PartnerOne compensation model on three key areas to help partners drive incremental revenue and increase profitability.

  • “Core Compensation” aligned to membership status
  • Growth in new business revenue opportunities
  • Targeted products and services sales incentives

These changes expand on the “Core Compensation” enhancements rolled out in May 2013, when HP removed gates and caps, enabling qualifying partners to begin earning rebates from their first sale and giving them access to unlimited earning potential.

Predictable membership structure provides path for growth
HP is introducing new HP PartnerOne membership levels Platinum, Gold, Silver and Business Partner which will be consistent across HP business units and available in all regions. This new structure offers greater partner differentiation and is simpler and more intuitive for end customers. Partners also will find it easier to identify opportunities and differentiate their businesses in the marketplace.

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