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Hewlett-Packard is looking to expand its executive sponsorship program to 400 partners worldwide later this year, according to Thomas Jensen, vice president of worldwide channel sales for HP’s Printing & Personal Systems Group.

The program currently serves 150 HP partners, and CEO Meg Whitman led the strategy behind the program.

“We’ve had an executive program for customers for a long time. She could see we could leverage that for partners,” said Jensen.

The program requires sponsors to meet with partners at least four times a year, at least twice in person. The mentality fits in with HP’s message that it wants to get closer to partners, and Jensen said the attitude is permeating throughout the company.

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