Prompt Side Returns to EFI for New Capabilities with the First VUTEk FabriVU Printer Purchase

EFI VUTEk GS3250LX Pro

FREMONT, California — April 28, 2016 — UK theatrical industry supplier Prompt Side Theatrical Drapery is the first to invest in the new EFI TM VUTEk® FabriVU® 340 soft signage printer. Already a satisfied user of aVUTEk GS3250LX Pro LED printer, the company – Britain’s leading theatrical drapery producer – was seeking a way to add polyesters and other fabrics to its portfolio, something that would increase its versatility for interior and exterior stage and event projects.

After seeing the high-end polyester imaging capabilities possible with the new VUTEk FabriVU printer line during its debut at the recent Fespa Digital tradeshow in Amsterdam, Prompt Side executives didn’t hesitate to order the new fabric graphics printer. Peter Baker, managing director of the Kent, UK-based theatrical design and décor specialist, said of the purchase: “I am delighted to be at the vanguard of theatrical digital print. This is an exciting time for Prompt Side as we expand our range of products and massively increase the creative opportunities available to designers.”

With the recent purchase of the fabric graphics printer, Prompt Side will extend the types of scenery, backdrops and drapery it produces for a vast range of applications. The company will be able to work with lightweight, polyester-based materials that offer environmental and logistical benefits, including easy delivery and installation. The team at Prompt Side also appreciate that the VUTEk FabriVU printer offers excellent print durability. Plus, with its 2,400 dots per inch (dpi) maximum resolution, it produces photo-quality, vivid images with highly saturated colors and powerful blacks.

In addition to printing, Prompt Side offers a full creative service to its clients, including project management, installation and repairs and maintenance if required. Over the past 25 years, the company has developed a legendary reputation for producing drapery and printed sets for theatres, opera houses and television studios with backdrops, ceilings and floors, as well as unusual cloth-based items.

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Prompt Side first increased its digital print production capabilities in 2015 with its initial VUTEk printer purchase, a 3.2-meter EFI VUTEk LED hybrid roll/flatbed model that uses energy-efficient, “cool cure” LED technology. The printer delivers high-quality results on an extended range of substrates, including those that cannot withstand the heat of other drying or curing processes. EFI’s LED inkjet platform also is very energy efficient compared to UV or latex imaging process, as it uses up to 82% less energy, according to research conducted by Fogra.

After witnessing continued growth in digital print with its first VUTEk printer, company executives realized that they could further advance their textile imaging operations with a productive, cost-effective industrial solution offering high image quality. Prompt Side’s requirement for superior imaging and reliability made the new, 3.4-meter wide VUTEk FabriVU model the ideal choice. The printer uses environmentally friendly, aqueous, dispersed dye-sublimation inks. It also is highly efficient in its ink and water usage, thanks to an ink recovery system that can reduce ink costs by up to 15%.

Prompt Side’s newest tech investment prints at speeds up to 464 square meters per hour and features four-level grayscale printing with 4- to 72-picoliter drop sizes. The printer, which also is available in a 1.8-meter version, was developed by EFI Reggiani – an Italy-based global leader in aqueous textile print technology that EFI acquired in 2015.

Along with the new printer installation, Prompt Side has established a streamlined production workflow with anEFI Fiery® proServer platform that provides a common interface for the company to drive jobs on its two VUTEk products. The latest-version proServer installed at Prompt Side helps ensure superior color management, plus it simplifies the process of applying correct imaging settings based on the type of job being printed. The company’s new Fiery system also offers extremely efficient processing, RIPing VUTEk print jobs up to 60% faster than previous proServer versions.

Prompt Side now has a bigger competitive advantage, with a new, powerful and sustainable platform to address growing demand for fabric graphics,” commented Paul Cripps, EFI’s regional vice president of sales. “Peter Baker and his team will capture new opportunities as the first users of this advanced printer, and that serves as a great example of how businesses can follow the real momentum in the market by taking digital graphic display printing to a new level of innovation.”

EFI’s complete printer portfolio, which in addition to aqueous textile printing includes industry-leading LED and UV inkjet narrow-, wide- and superwide-format technologies and ceramic decoration printers, gives customers profitable opportunities for “Imaging of Things,” delivering greater product customization and appeal in everything from signage and packaging to décor, apparel and industrial manufacturing. To see many of the extensive, imaginative applications possible with EFI print technology, visit www.ImagingofThings.com orwww.efi.com.

About EFI

EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)

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