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Lexmark’s new brand identity marks its strategy to establish its credibility as a serious player in the enterprise software market.

Lexmark has had a remarkable journey over the past few years, moving to a leadership position in the highly competitive managed print services (MPS) market.  Its success has been due to a number of factors, in particular its vertical industry expertise, its customisation capabilities and its ever expanding software portfolio.

Since exiting the consumer inkjet business in late 2007, Lexmark has been undergoing a transformation from a hardware-centric to a solutions-centric company. As well as increasing its focus on growing its thriving MPS business, Lexmark continues to expand its enterprise content management (ECM) and BPM offerings. This was instigated with its acquisition of Perceptive Software in 2010 which has been followed by 12 additional acquisitions geared to help Lexmark remove the inefficiencies of information silos and disconnected processes for its customers. These companies are also rapidly adding to Lexmark’s deep industry expertise and delivering a competitive advantage against many of its traditional vendors.

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