The following appears on Forbes.com
Remember the days when you purchased a software application and paid for it one-time upfront? And then the software company would beg you to sign up for one of their maintenance and support plans so that you could receive upgrades and continuing service? Not anymore. Today, most software companies have discovered the lucrative world of the cloud and they are moving away from the old model of paying up front. Now they “give” the software to their customers, in exchange for a monthly fee that covers all support, maintenance and upgrades.
[Tweet “Why Is Xerox Giving Away Free Printers?”]
The model has been tremendously successful. So successful that some of the largest software companies, from Microsoft to Oracle, are focusing much of their future R&D on cloud based applications, rather than “on-premise.” And so successful that other technology companies are looking to do the same. Like Xerox Corporation.
Other interesting articles
- Xerox helps nuclear power company cut paper use by 30%
- Xerox Acquires Consilience Software, Inc., Bringing Analytics to Case Management
- Look Who’s Helping a School Go Paperless (It’s Xerox)
Disclosure: Xerox Corporation is a client of my company. However, I have received no compensation for this piece.
Just a few weeks ago the company announced their Small Office Savings Plan, designed specifically for small and medium sized businesses. According to this report: “Partners offer their customers a free Xerox color printer; and in turn, customers agree to pay a predictable monthly fee used exclusively for supplies. Printers available under this channel-only plan include the Xerox Phaser 6500, 6600 and 7100 or the Xerox ColorQube 8570. The company also throws in free on-site service and support with each device. The upside for customers, who can place their supplies orders online, is the monthly supplies charge is the same each month, allowing them to more easily manage budgets and cash flows.”
Click here to read the rest of the article on Forbes.com
