Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
May 2014
Social Media for Dealers
4 p.m. Eastern, Tuesday, May 20 (NOTE DATE WAS CHANGED)
Presented by Andy Slawetsky, president, Industry Analysts Inc.Social media represents a great opportunity for businesses. In this webinar, Slawetsky will review strategies on how to use social media effectively to improve your visibility to customers, find new customers and understand how to effectively market your company using this increasingly valuable resource. Attendees will learn about search engine rankings, as well as how and why to use free services like Twitter, LinkedIn, Facebook and others.
Screen Shot 2014-04-22 at 7.01.18 AMSlawetsky began his career selling Xerox copiers before moving on to sell Ricoh and Savin hardware for an IKON dealership. In 1996, he joined Industry Analysts Inc. (IA) as a senior analyst. In 2007, Slawetsky assumed the role of president, where he continued the development of the website, launched
 The What’s Happenin’ Report and created and implemented IA’s social media strategy, designed to help promote IA’s customers. He is a graduate of the University of Maryland and resides in Rochester, N.Y.

Click here to register for the May webinar.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

April 2014
How to Sell ‘Beyond the Box’
4 p.m. Eastern, Thursday, April 24

Presented by Julie Hansen, founder, Performance Sales and Training

Like sugar, wheat or pork bellies, to customers, technology is often considered a commodity. In today’s competitive market, how can you make sure you rise above the shrinking margins and price wars of selling a commodity? Not by using the same sales tools and techniques you have used in the past. In this webinar, Hansen will reveal the innovative skills you need to sell “beyond the box” and create those critical points of differentiation in the eyes of your customers that will lead you away from selling high-risk commodities and into selling preferred solutions. Attendees will learn how to: stand out from the competition; deliver a compelling message; structure a demonstration for success; use stories to gain emotional buy-in; and make a message “sticky.”

Hansen is the author of “ACT Like a Sales Pro!” and is founder of Performance Sales and Training, providing sellers of technology with innovative and effective ways to differentiate their solutions. She has provided sales training to thousands of sales professionals worldwide from such companies as IBM, Oracle, SAP, National Public Radio and Coldwell Banker.

Click here to register for the April webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA’s webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant’s long distance plan. If you use VoIP, there is no charge.

Watch this page for additional “Building My Business” webinars, to be announced as they are scheduled.