Xerox’s PARC Stays Close To The Future

The following appears on Forbes.com

Xerox founded its PARC research center during the sales heyday of its eponymous paper copiers, and tasked it with inventing “the office of the future.” Its location in Palo Alto, far away from corporate headquarters in an Internet-less era of expensive toll calls, is often cited as a mistake that kept it from commercializing every discovery.

“No, we went where the people were,” answered Steve Hoover, PARC’s CEO, noting that physical and psychological distance meant its innovators weren’t bound to big company thinking or definitions of success, too.

“PARC was about how digital would change the nature of work, and those skills were emergent on the West Coast.”

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