By Carl Schell, Keypoint Intelligence:Emerson College is where the value of taking risks really began factoring into my life. I was surrounded by people who worked on films or in television; produced or engineered music; as well as actors, writers, and journalists—many of whom subscribed to the philosophy of high risk, high reward. Playing in a band for much of my time in the Boston area further cemented things in my expanding mind. After all, the creative process allows for coloring outside the lines, and the results can be beautiful no matter the medium.
When the COVID-19 pandemic hit the United States four years ago, many dealers that hadn’t already put focus on the “beyond print” part of their business had to diversify. They had to color outside the lines, and for good reason: With print volumes absorbing losses like the Washington Generals, many dealers were forced to concentrate on software solutions and (in essence) other things without a plug. But with some semblance of print normalcy being restored over the last two years, production print has emerged as a bigger topic of discussion, and for good reason…
