By McNall Mason – Email is 40 times better at customer acquisition than social media and with an average of $38 earned for every $1 spent; it’s no wonder it has been leading the marketing ROI race for the past decade.With that said, changes in the buyer’s journey, advances in technology, and user thresholds for noisy inboxes, email strategy and etiquette has also evolved over time.
For Xerox channel partners to realize superior email marketing ROI, we recommend following best practices and taking advantage of partner program tools. Read on to learn how to get started:
Setting the Foundation
Growing an email list with permission-based marketing:
Having opt-in subscribers for emails rather than buying a cold list will show better results, but it can be a challenge to entice people to sign up. In addition to providing relevant and unique content, try these tactics for growing an opt-in list:
- Offer an e-book or other relevant content in exchange for email addresses.