Leanne Douglas is the owner of this specialty screen printing and custom embroidery business in Lakeland, FL and recently she added the OKI Pro8432WT Digital Transfer Printer to her operation to free up the screen print operation and to be able to do more on-demand fulfillment.
Most customers visit Sweet Tees and More because they have a custom-design order. Leanne mentioned that they are busy with the OKI Digital Transfer Printer and customers can save a lot of money by doing the multi-color designs with digital transfers instead of screen printing those.
In the past they were holding the smaller orders until the customer needed at least 24 shirts, but now it’s an on-demand production.
Before Leanne decided to purchase the OKI, she investigated what was available in the market, and she looked at DTG (Direct-to-Garment) printing but the limitations of DTG only works on light colors of 100% cotton; they required maintenance as the ink heads could clog up when you don’t use it frequently and all this was not worth the investment.
When she found the OKI Pro8432WT she knew this was the solution because it works for all order types – and she doesn’t have to turn people away for special orders or smaller quantities.
Most of the work for the OKI is printed on t-shirts, sweat shirts, polo shirts, and sport jerseys. The customers artwork goes directly in Coral Draw and straight to the printer without any additional steps and the quality is always great.
Leanne also mentioned that her OKI Pro8432WT does not require any maintenance other than changing consumables when needed – which is a very easy task and takes less than a few minutes.
The Pro8432WT is always ready and waiting for the next job and it’s ridiculously inexpensive to operate and the mark-up is wonderful.
Leanne finished her statement that customers have never been happier and so is she!
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