By Stuart Robinson – According to Nielsen, buyers are willing to put their money where their heart is when it comes to goods and services from companies committed to social responsibility.
Xerox channel partner, Document XL has used this insight to their advantage and is selling more printers and MFPs by utilizing their print assessment expertise to create a clever way for their customers to support local charities, be more environmentally friendly – and save money at the same time.
I spoke to founder Stephen Dobson to learn more about Charity Wrap, the innovative print and copy CSR initiative, that Stephen thinks can change the world, one printed page at a time.
Built on a desire to give
Stephen has always been charitable, but when his mother was at the end of her journey with cancer and residing atMarie Curie, a non-profit hospice, his desire to give back amplified.
Marie Curie’s dedication to providing a caring and supportive atmosphere for people spending their last few days alive inspired him to find a way to help other businesses support a charity close to their hearts.
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