Dale Carnegie Skills for Success: A Professional Development Program with Impact

By Dennis Hearn, GreatAmerica – While reading through some articles recently, one in particular caught my attention and caused me to chuckle. It was aptly titled “Why are soft skills so hard to learn?”

My first thought was, “how true.” As the Leader of Learning and Development at GreatAmerica Financial Services, I’ve asked myself this question time and time again, and I think it’s one that any business owner or leader can relate to.

When it comes to training for a job role, it’s easy to get caught up and overly focused on developing the technical skills that a job may require. For instance, many of our office equipment dealers invest in the Professional Selling Skills workshops offered through the GreatAmerica PathShare® HR Services Program.

These workshops are designed to help our dealers develop well-defined and consistent sales processes. However, the technical skills are just half of the equation – to be truly successful as an office equipment sales rep, or in business in general, mastering the art of relationship building is key.

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