By McNall Mason – Business development has gone through an intense transformation over the past few years. As sales and marketing professionals, we’ve experienced firsthand the shift from salespeople driving revenue while marketing drives awareness to a buyer-lead journey. There is no turning back from this transformation, there’s just acceptance followed by implementing tactics that garner better results in a buyer-driven market.
Technology is your friend.
Use of marketing automation software increases leads two-fold and 82% of salespeople are familiar with CRMs these days. This indicates that CRMs, social media and website analytics, marketing automation, your Xerox partner portal, and other tools help simplify data collection, increase productivity and keep sales and marketing teams aligned. Thanks to advancements in automation and integration, utilizing these tools is easier than ever and teams that use them are faring better.