By Annie Martin – It’s no secret that it feels good to give, or that generosity goes a long way toward making our world a better place. That’s what drives many of us to volunteer, make our charitable donations or support non-profit organizations that mirror our values and concerns. But as if that weren’t a good enough reason for your business to give back, consider this: supporting non-profits and charities can not only help those in need, it can also benefit your business.
According to research from the Cone Cause Evolution Study:
- 85% of consumers have a more positive image of a product or company when it supports a charity they care about.
- 83% of Americans wish more of products and services they use would support charities.
- 80% of Americans are likely to switch brands (equal in quality and price), to the one that supports a charity.
- 94% of consumers think that businesses should do more than just make money. They should give back.