The company is a national department store chain that offers current quality designer merchandise at discount prices. It features coats, apparel, shoes and accessories for the entire family, furniture, toys, home décor items and gifts. The national department store chain operates hundreds of stores across the United States and Puerto Rico, all requiring in-store promotional and pricing signage
THE CHALLENGE
The company managed all of its store signage utilizing a proprietary web portal that was no longer meeting the needs of the marketing/merchandise group. With the continuing growth of the company and the increasing number of stores, it needed to upgrade to a more sophisticated system that could improve overall efficiencies in the retail stores and corporate center and would create a more simplified and streamlined graphics process.