By Lisa Weber, Xerox – Walk through a grocery store, and you’re bound to see a toddler clutching a tablet while his mother navigates the deli counter. Shop in Target, and you’re sure to see a baby who may not even be able to walk yet watching videos on his mother’s phone. These children and ones like them have been part of the landscape since those devices came into being. They could navigate these devices before they could walk or speak in complete sentences, and they are now a driving force in the workplace.
They are millennials, born between 1980 and 2000, and Generation Z, born from the mid-1990s to the early 2000s. They have grown up with devices in their hands and the World Wide Web at their fingertips. And they are making their mark on the workplace through technology.
A study from comScore’s 2017 U.S. Mobile App Report, which analyzed comScore digital audience data and survey results, found that millennials are not only the most likely to use apps, they are the most sophisticated and addicted users. Eighteen to 24-year-olds spend an average of 3.2 hours per day with apps — nearly 50 days per year — compared to 2.3 hours for the average user. Why not play into this love of apps?