Submitted by Jon Mitchell – I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list. Remember, Google’s goal is to offer up the absolute best search results possible based on what the user is searching for.

But you have to remember that it’s not just good enough for Google to provide you search results based on the specific thing that you’re asking for, they also want to make sure that the search results they give you are of the highest quality.

So in this example the user may have searched for “Copiers in Buffalo, New York” and Google definitely provided results based on that, but Google also wants to make sure that they order those search results based on what Google discerns as the most popular and quality options in that list.


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