Race for relevance: Five strategies for print vendors

The following appears on LouellaFernandes.com

By Louella Fernandes – In a time of accelerating change when the rules of the workplace and workforce are being redefined, the print industry faces challenges in maintaining its relevance.

New technology is rendering existing business models obsolete while customers are more demanding of their relationships with suppliers. Consequently, print vendors can no longer continue to operate within old paradigms – they must embrace new ways of thinking about their companies, employees, customers and the role they play in the changing digital landscape.

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