The following appears on martechtoday.com
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.
By Amy Gesenhues – After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the brand’s marketing strategy, Clayton-Hine says she aims to build connected experiences across the board for its audience.
“We’re looking to create a connected experience that says we’ll help you communicate, connect and work in a better way — meaning we’re proactively providing you information about managing your environment,” says Clayton-Hine.
To build out and implement this connected experience strategy, her teams are distributed across a variety of functions.
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