Along with making the best hiring and brick-and-mortar location decisions, partnering with a vendor can be one of the most important differentiators you can leverage to grow revenue. For those selling copy and print technology, we encourage you to take time and think it through carefully to ensure all the boxes for your business needs are checked before entering into a partnership with a vendor.
To help you along in the vetting process consider these eight essential questions:
- Why should I partner with you instead of the competition?
Even though the answer is unique to each channel partner’s situation, goals, and client set, how a vendor addresses this topic will be helpful to shaping your decision. In addition, take advantage of resources online to research program value and to determine if they have been recognized as an award winning partner program and what their program entails.
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To Deliver Connected Experiences, Xerox CMO Constantly Evaluates Brand’s Marketing Tools
