Servitization: “The delivery of a service component as an added value, when providing products.” Wikipedia

“70% of manufacturing companies that were on the Fortune 1000 list ten years ago have vanished. Survivors include IBM, Boeing, General Motors, John Deere, Rolls Royce, and Philips – they are market leaders because they continuously renew offerings, recharge capabilities and redesign their organisations.” PA Consulting 2014

If you haven’t already please read “Made to serve” Timothy Baines and Howard Lightfoot, often called the “the Bible of servitization.”  It defines an existing trend that manufacturers have needed to adopt in mature markets, to transform themselves and their offerings to their customers. Sounds familiar, right?

In an article featured in The Sunday Times of London, Baines covers the past, present, and future of servitization:


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