What is inbound marketing?
That might seem like a bit of a no brainer since inbound is practically everywhere in today’s digital marketing world. But despite how common the term is, a lot of people don’t actually know what’s involved in a successful content marketing strategy.
Sure, content generation is a key component, but what kind of content really resonates with today’s consumer? When should you use one type of content over another? Where in your marketing funnel should you employ each?
These are all reasonable – and incredibly common – questions, especially among our customers. That’s why we’ve put together this overview on the various content marketing tools you can use today to get the most out of your inbound marketing campaign.