What’s Happenin’ at Elatec RFID Puchheim Sales Meeting

By Andy Slawetsky – I visited Elatec RFID at their HQ in Puchheim Germany, just outside of Munich to find out What’s Happenin’ with the German technology company.

Once again, I was attending their global inside sales meeting where I would be presenting an update on the print industry.

Elatec was acquired nearly 2 years ago by Summit Partners and the growth I’ve seen in that time is no doubt a tribute to what can be done with a bit of investment from an outside company.

Since then, Elatec US has expanded, adding people like CEO Paul Massey and outgrowing their office space that had just doubled in size when I had visited their FL US HQ in 2018 at the last sales meeting I attended.

Elatec has added elsewhere too, bringing on more people in China, Europe and across the globe as they continue their push into RFID technology, providing some of the best print security solutions around with readers, authentication software and more.

Elatec has also been busy building programs outside of print with several major initiatives on the verge of launching. The opportunities for this technology are endless and company CEO Stefan Haertel is leveraging the Summit investment into Elatec to help bring them to the next level.

Stay tuned for more news coming from this German RFID technology company.


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SOURCE Industry Analysts Inc.

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