Before How is Why

“In a business creation or it’s reinvention, It’s the Why the customer buys it that starts the business plan.”

By Ray Stasieczko, BEI Services – Why should any company or industry reinvent themselves? A critical question for all businesses. Some will ask themselves this question long before others and create the

arguments of (how) take precedent over discoveries of why every time. Complacency will always put a shadow on why something different is needed.

 Reinventors or innovators look outside for answers to the why something needs modification they define through collaboration and imagination. Innovators or reinventors understand the importance of why what’s the reason for something new or something to be modified the answer will define the how.


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