By Louella Fernandes – On 7th December 2016, Xerox held an Investor Conference to outline its business strategy and long-term financial model as a standalone company. It expects the separation of the two companies – Xerox Corporation and Conduent – to be completed on 31st December of this year.
A new Xerox
Jeff Jacobson, the newly appointed CEO of Xerox following the separation, unveiled the new Xerox to be one that is committed to expanding its market leadership. Its areas of strategic focus include strengthening its lead in document outsourcing, increased SMB market coverage and growing its share in digital colour production.
Although these markets are poised for growth over the next five years, it will be single digit growth – and Xerox faces strong competition across each segment. Xerox is banking on its renewed focus on innovation and channel expansion to help it outperform the market.
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