What Next? Six Trends for the Print Industry in 2018

The following appears on louellafernandes.com

By Louella Fernandes – Changing customer preferences, increased mobility, tightening regulation and technological change are reshaping the print industry. As such, 2017 was a year of mixed fortunes for global manufacturers. Market consolidation has seen HP, Xerox and Lexmark reform and refocus on their traditional print business while vendors such as Konica Minolta, Ricoh and Sharp continue to expand their IT services capabilities. One thing that all vendors have in common, however, is a strategy focused on driving relevance of print technology and services in the ‘future workplace’. So what are the trends that offer manufacturers the best chance of seeing their strategies successfully come to fruition in 2018?

In an industry where the model has changed little over several decades, print manufacturers face a difficult balancing act. While profits will continue to flow from traditional products and services in the near term, manufacturers cannot bank on this sustaining indefinitely. This means they need to develop new capabilities and shift resources away from currently successful business models.

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