There has been a renewed sense of optimism among print service providers, as reported in the 2018 drupa Global Trends Report, which found that only 9% of printers in 2017 considered their economic state to be poor, with the rest describing it as good or satisfactory. This positive outlook reflects the slow but steady recovery of the global economy since the 2008 recession, the report suggests.
Also, there is a sense in the industry that print will endure as a communications medium, despite the perceived threats from digital, mobile and virtual channels, which many people thought had signalled the death-knell for our medium. In fact, print is thriving and finding new ways to deliver impact and value, often alongside those other media channels. The future is exciting for print, if less predictable than once it seemed.
Amidst this glow of positivity, there remain pressures for commercial printers: they must seek to operate sleek and streamlined businesses, able to respond rapidly to customers’ demands for high quality, cost effective and creative solutions; they must embrace technology and harness a spirit of innovation, and increasingly they look for suppliers that share that mindset and can help them pursue it vigorously.
A great many commercial printers are in the business of diversifying into and mastering new markets – the drupa Global Trends Report mentioned before identifies that printers are operating in an average of 1.8 additional specialist markets