Social media has changed how we communicate, stay in touch, and grow our businesses. As a Managed Print Services provider or copier dealer, you’re constantly seeking new customers for your products and services. Social media is one way to engage with potential consumers that can boost lead generation by driving traffic to your website.

Your website acts as a digital storefront for potential customers so you’ll want to make sure it’s established, functional and includes a blog before you make a targeted effort to drive traffic to your site. Once you’re confident that everything is in order, it’s time to start driving traffic via social media.

Use Gated “Premium” Content

Gated content requires the reader to pass through a process, like filling in a contact form, in order to access premium content. This is one of the most commonly used online tactics for lead generation. Social media is used to promote a specific piece of “premium” content on your website that addresses a potential pain point or a prospect’s need for specific information. Content can include ebooks, whitepapers, free webinars, videos or other forms of rich content.

When a prospect clicks through to your gated content from a Facebook, Twitter or LinkedIn post, they are taken to a landing page where they can fill in their information in order to access your premium content. This gate acts as a lead qualifier, eliminating unlikely buyers (those who don’t fill out the form) and providing qualified leads (those who do) directly to your sales team.

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Six Degrees of Sales & Marketing : How to become the Kevin Bacon of Lead Generation