By Ray Stasieczko, BEI – The past already happened it is defined and remembered. The future is a work in progress; the future is always an unfinished painting or a never-ending movie. As one who is always exploring what could be from what temporarily is I understand the importance and the role of imagination.Regardless of your industry, as you migrate from the way it was, to the way it will be; it’s important to remember that industries change because their customers did. Today we must imagine with our customers as they imagine a better way, as they create the new reasons (why) they will or will not interact with someone or something.

On the road to the future, what was will continuously try to stop the vehicle of what could be.”

During times of disruption or industry transformations looking ahead at what could be is a constant process for the visionary.


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Before How is Why