Xerox Adds Multi-Brand Dealers on Both Coasts as Channel Expansion Momentum Continues
Signings reinforce Xerox’s commitment to penetrate SMB market by building indirect sales channel with strongest dealers
The two recently signed multi-brand dealers understood the value in selling Xerox’s comprehensive and connected office technology, including the new line of ConnectKey®-enabled workplace assistants.
Since the beginning of the year, Xerox has signed more than 50 new document technology partners in the United States and Western Europe. The agreements reinforce Xerox’s efforts to seize a larger share of the small- and medium-size business (SMB) market by broadening its multi-brand dealer base.
“We’ve made great progress in expanding our channel partner program this year,” said Darren Cassidy, president, U.S. Channels Unit, North America Operations, Xerox. “The addition of the highest quality multi-brand dealers like Hilyard’s Business Solutions and Rabbit Office Automation to our portfolio continues our momentum to penetrate the SMB market, bringing the value of our workplace assistants to businesses of all sizes.”
Xerox brand, custom apps key to partner signings
Rabbit Office Automation is a leading provider of workplace technology, document management solutions, and managed print and IT services in the San Francisco Bay Area.
“As a Silicon Valley-based business, advanced technology solutions are extremely important to our customers,” said Rick Zirpolo, CEO, Rabbit Office Automation, Sunnyvale, California. “Xerox has always been a leader in document technology and when we decided to add the brand to our product portfolio, I was most excited about the ConnectKey customization options.”
ConnectKey product lines offer expanded opportunities for Xerox partners
The dealers are joining Xerox on the heels of the biggest product launch in the company’s history—the introduction of 29 printers and multifunction printers, which comprise the Xerox AltaLink® and Xerox VersaLink®product lines.
The 12 entry (A4) and 17 workgroup (A3) devices, both color and monochrome, and with speeds up to 90 pages per minute, are all equipped with ConnectKey—a powerful combination of technology and software for SMBs and larger enterprises alike.
Cassidy added, “As we continue to expand our multi-brand dealer base, we’re also transforming the way we work with our mono-brand channel—enabling Xerox agents to be more agile and compete better, all backed by our marquee Xerox brand and sales and service expertise.
Prospective partners can learn more about the Xerox channel partner program at www.xerox.com/en-us/about/partner-programs.
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them.
We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace. For more information visit www.xerox.com.