Sustainability: The Often Unspoken Term XEROX ARTICLE

From the editor: This article was originally published on Xerox Connect

By Catherine Reeves – Over the last ten years, the term “sustainability” has bubbled to the top in conversations, debates, and social media. It has even become a politically charged word that triggers debates. The reality is that the concept of sustainability has been around forever, probably since the day of the cavemen.

I have this hunch that if I asked a hundred people for the definition of “sustainability,” I’d get a countless number of different responses or no response at all. That’s understandable because there are so many different definitions floating around on the internet and in the media. Some so complicated, others oversimplified. No wonder the general public cannot relate to the term.


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