Customer-Focused Site Enhances User Experience and Lead Generation
CHICAGO, IL — Clover Imaging Group announced today the launch of a powerful new website for reseller partner, Mac Copy. The new site enhances user experience — bringing ease of browsing and simplified ordering together for heightened capabilities. In addition, the website’s intuitive navigation and HubSpot integration are designed to work together to not only increase customer satisfaction but also boost lead generation and revenue.
“Clover not only perfected our website’s structure to help our customers find what they need fast, but they helped us target — and overcome — industry-wide pain points, like complex ordering processes, to give Mac Copy customers a better online experience,” notes John Lipari, President of Mac Copy.
The new website was redesigned to create a responsive, customer-centric experience that spans platforms and devices. Mac Copy customers now get a feature-rich, interactive site that’s simple to navigate and enhanced with helpful content and easy-to-locate support. Clover’s Amplify marketing services team created further value by seamlessly integrating HubSpot and Mac Copy’s own CRM into the site design for a multifaceted approach to generating leads and increasing customer retention.
“It’s satisfying to work with partners like Mac Copy, who are squarely focused on the customer experience. A great customer experience begins at the website level, and, when integrated with strong, web-based lead generation strategies like HubSpot and CRM, can offer massive benefits for both the customer and business,” said Aaron Dyck, Senior Vice President of Marketing for Clover Imaging Group.
Clover Imaging is fully committed to providing its reseller partners with the kind of marketing agency experience that drives real results. Through custom website design and development, as well as a range of digital marketing strategies and services, Clover Imaging continues to provide partners with the leverage they need to stand out in a crowded marketplace.
Visit Mac Copy’s new website at: https://www.maccopy.com
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About Clover Imaging Group
Centered around sustainable innovation, Clover Imaging Group offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. Clover’s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, Clover has evolved into a global enterprise backed by world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable Clover to provide a level of partnership unsurpassed in the aftermarket imaging space. For more information on Clover, please visit: www.cloverimaging.com.
About Mac Copy – A Plan & Print Company
Mac Copy is your trusted Konica Minolta and Xerox Reseller and Maintenance Dealer. When you need office equipment and services, depend on the Mac Copy professionals in the heart of Syracuse, NY. From installation to required maintenance to fix any problems you may be having with your printer, scanner or other office equipment, Mac Copy provides affordable, prompt service. For more information on Mac Copy, please visit: www.maccopy.com
SOURCE Clover
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