By Lisa Graham
Small to medium-sized businesses (SMBs) face unique business process challenges. When it comes time for these companies to examine their need for managed print services (MPS), the way they prioritize MPS features corresponds directly to specific business process pain points.
Understanding what those pain points are, and how SMBs prioritize them, enables print partners to more effectively engage with, educate, and segment prospective customers. Print partners can lead the way in helping SMBs transition to a digital workplace.
What factors are SMBs prioritizing?
Moving paper-intensive, multistep processes to a digitized workflow is one of the primary ways SMBs are trying to improve productivity. This isn’t shocking given that saving time and reducing costs align with the top two factors that SMBs consider to be priorities.
This is particularly true for finance and IT organizations, which have historically paper intensive workflows—something for partners to consider when segmenting prospective customers. At first glance, IT may not be an obvious candidate for document workflow, as it’s not traditionally associated with paper-intensive processes. But it does have cross-company responsibility for managing documents in the print environment, network and cloud, and enabling secure mobile and cloud strategies, so no wonder it is a priority.
